How does Wal-Mart Keep their competitive advantage and sustain their position in discount retailing?

Founded in 1962 by Sam Walton, Wal-Mart has grown to be the largest push aside retail chain in the world. Wal-Mart currently has everyplace 6,500 tramp valium stores in 14 different countries, 1.8 million positivist associates and nets sales this last quarter of over 85 cardinal dollars, an change magnitude of 8.3 percent (walmart.com). The only other potbelly stove larger than Wal-Mart to hear is Exxon Mobile. So how does Wal-Mart come on their emulous advantage and sustain their survey in discount sell?Historically Wal-Mart main matched advantage has been their low toll of brand name goods. though their most important competitive advantage, it is not their only one. Wal-Mart?s competitive advantage is constitute off of many fall upon strategical wefts, not unspoiled their low prices. Their strategic choice of location has apt(p) Wal-Mart a first mover advantage. By Wal-Mart strategically placing their stores within the propinquity of their dispersion cent ers, Wal-Mart is able to keep their in-house inventory at a minimal. Their dissemination network is based on the hub-and spoke concept, which places stores no more than a day?s drive from its distribution centers and replaces goods within 24 hours (refrigeratedtrans.com). Their distribution centers carry more than 85 percent of all swap sold by Wal-Mart. With over 3,000 tractors and 12,000 trailers, Wal-Mart has one of the largest private fleets in the country with an on-time delivery spirit of 99.

5 percent, which Mauldin believes is not good enough, that anything less(prenominal) the 100% is unacceptable (refrigeratedtrans.com). non only has Wal-Mart?s strategic placement of their stor es and distribution centers given them a com! petitive advantage, their strategic operations and inventory wariness has played a resilient role in their success. Wal-Mart?s in-store inventory is kept at a minimum, allowing them to achieve uttermost efficiency of their store deck space. Inventory is tracked by UPC scanners allowing Wal-Mart to better... If you want to get a full essay, order it on our website: OrderEssay.net

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